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Stage Two: Brand Power™ Tele-course
(Brand Creation)
The 13-week tele-course with live guidance INCLUDES the Brand Power Program:
• BrandU® Bible Workbook
(New Second Edition)
• Brand POWER™ Quick Start CD
• Brand Power™ Lesson Guide
• Brand Power™ Audio CDs
• Brand Power™ Resource CD-ROM
• BrandU® Post Online Community
• BrandU® 8-Stage Business Success Poster
Stop guessing about how to define your uniqueness and powerfully communicate your business. By establishing your unique set of brand rules, you will finally be able to experience clarity all the way to the bank™.
It's easy to do with this step-by-step guided program.
With nearly two decades in the advertising and design business, serving clients like Domino’s Pizza, General Motors, Direct TV, Pedigree Dog Food, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney Interactive, and Paramount Studios, as well as assisting thousands of entrepreneurs and small business owners around the world define, structure, communicate, and position their business to attract greater profits, BrandU® co-creators Kim Castle and W. Vito Montone knew that there had to be a way that entrepreneurial business owners could experience the same power of customer attraction that big brands command for a fraction of the cost! That’s why they created the world’s only step-by-step Integral brand creation process that entrepreneurs can do themselves—for a fraction of the normal time and cost!
The Program
The BRAND POWER™ Program brings the proven 8-part process captured in the BrandU® Bible Workbook to life with the illuminating BRAND POWER™ Audio CDs and BRAND POWER™ Lesson Guide. This combination gives you inside access to a powerful and clarifying process developed using the Integral theory of Unified Conscious Development.
BRAND POWER™ is the new and improved version of our self-study program (previously called Self CLIC)—rich with several new features and more detailed instructions.
• BrandU® Bible Workbook (NEW SECOND EDITION)
This illuminating full-color workbook walks you through the entire 8-part Integral brand creation process. This new edition takes the guided instruction to much greater detail. It’s more than doubled in volume! It also includes topics such as, how to hire a designer, how to protect your brand, creating a customer experience (NEW), and a special section that you will use to guide your team.
• BRAND POWER™ Quick Start CD
This informative CD sets the stage for the results you can expect from the process. This new feature helps set the stage for you to move through the process with speed, focus, and joy.
• BRAND POWER™ Lesson Guide
This easy to follow full-color guide breaks the entire process into 13-easy-to-follow lessons. Used in conjunction with the BRAND POWER™ Audio CDs, this detailed lesson guide makes sure you know exactly what to do at all times, so that you stay on track and get to your unique brand developed effectively.
• BRAND POWER™ Audio CDs
This 12-CD set audio series (expanded from 5 CDs) gives you inside access to the process as you listen to Kim and Vito work directly with entrepreneurs from around the world through each part of the process. They also give you a behind the scenes insider commentary of crucial insight each and every step.
• BRAND POWER™ Resource CD-ROM
This data CD-ROM gives you access to a digital template file of your brand bible, as well as connecting you to additional updated resources only available to Brand Power™ owners.
• BRAND POWER™ Private Discussion Forum
This exclusive forum connects you with conscious entrepreneurs around the world and online support. You can post your own specific process questions and receive direct guidance.
• BrandU® 8-Stages of Business Success Poster
This 11 x17 full color poster outlines the eight-steps to building a business in an easy to understand order so that you can achieve consistent, reliable, profitable, and reproducible success. Hang it on your wall to keep you focused on the right step at the right time.
• BrandU® Post Online Community
In addition to BrandU's Article Archive and Ezine Archives, you get access to the BrandU® Post, which connects you with conscious entrepreneurs around the world. You can post your general business questions and receive answers.
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“Thank you! Your Brand Power branding home-study course has been an incredible tool! It’s given me wonderful clarity and the ability and confidence to develop anything! I’ve also used it as a pre-curser for my business plans and refer to it regularly.”—Macarena Bianchi, Founder & CEO, Raw Balance
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“In just two weeks...my business grew 400%” —Jessica Duquette, In Perfect Order, Topanga, CA
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“After going through the BrandU process, we had our best income year ever in our business. We were able to buy and move to our dream home way ahead of schedule!" —Ann and Jim Scarborough, Coldwell Banker, Santa Barbara, CA
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“I must confess, I was very skeptical at first based on the promise and extremely low cost. You truly exceeded my expectations. You're both unlike any other. Now knowing what the BrandU process changed in me and my business, I would have gladly paid $16,000.”—Will Patton, Motion Marketing, San Jose, CA
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The Process
The BrandU® process begins before you approach your business or product name, tagline, logo, or marketing language; before you even address what the customers will read, hear or touch.
To ensure that your business stands out from the rest, you go through a 4-dimensional process to define why your business exists and what is unique about YOU in it, and what results because of it. It's this powerful combination that results in a brand that is completely yours and business communication that customers feel in an instant.
The BrandU® Integral brand creation process of developing business communication incorporates the cutting-edge philosophy of Unified Conscious Development™ in which all communication consistently filters through the four dimensions of human existence and interaction.
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"Every human has four endowments - self-awareness, conscience, independent will and creative imagination. " —Stephen Covey, The 8th Habit
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With the BRAND POWER™ Program, you will:
• Walk through the BrandU® proprietary four-part process to define the core of your business with your brand statement, resulting in clarity of your vision.
• Walk through the BrandU® proprietary four-part CLIC process to develop your external communication tools, resulting in clarity of your communication so clear that customers receive your business instantly.
• Develop your dynamic name, tagline and marketing statement so that your spoken and written communication powerfully communicates the spirit of your business vision.
• Develop the tools to create your unique and powerful logo that really works for your business
• Learn how to guide graphic designers, copy writers, and web designers with confidence and ease so that their work brilliantly captures your business vision at a fraction of the normal costs.
• Work at your own pace, in your own location, with the assistance of 25+ year branding experts guiding you every step of the way.
• Gain access to an exclusive community of like-minded entrepreneurs from around the world who are going through the branding process along side you.
• Walk away with your complete set of rules to follow for your business that will make decisions about growth, development, and precise communications effortless.
• Learn a process that you can apply over and over to as many businesses and products that you want without paying an additional cent.
• And much more.
The next Tele-course is in August 2008, sign-up to be first to know the details and be ready to take advantage of any early bird discounts:
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